Taxpayers Didn't Know About This $185,000 Marketing Campaign
The Center Square YT
•July 17th, 2026
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Why is Spokane Valley spending nearly $185,000 in taxpayer money to market Auto Row?
A new marketing campaign designed to promote Spokane Valley's Auto Row is raising questions after some city council members said they didn't know the campaign had already begun. The initiative aims to increase regional traffic to the city's ten auto dealerships, which generate roughly 15% of Spokane Valley's general fund sales tax revenue.
During a recent Spokane Valley City Council meeting, officials questioned whether taxpayers should be funding advertising for a specific industry, whether local businesses were adequately consulted, and whether the city should have sought council approval before launching the campaign.
In this Washington In Focus interview, The Center Square's Tim Clouser explains:
Why Spokane Valley is spending nearly $185,000 on Auto Row marketing
Why some council members say they were caught off guard
Whether local auto dealerships even knew about the campaign
Questions about taxpayer accountability and government transparency
Whether the investment could generate enough additional sales tax revenue to justify the cost
As debate continues, city officials say they'll evaluate the campaign's effectiveness over the next year while critics argue taxpayers deserve greater oversight before public funds are used to promote private industry.
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